Ässät takes data-driven leadership to a new level with Taso AI

Taso AI's solution makes it possible to combine, analyze and use data from different sources to support decision-making. The core goal of the collaboration is not just to improve reporting, but to bring a new kind of visibility into the impact of decisions. With Taso AI, Ässät can track more clearly how the decisions they make actually play out.

In practice, this can mean following the impact of decisions related to match-day operations, partnerships, restaurant business, ticket sales and customer experience. When information is brought together in a clear format, Ässät gains a better overall picture of what is working, where there is room to improve and where to focus next.

"A sports club's business is increasingly based on how well we understand our data and the needs of our customers and partners. We want to make the most effective tools on the market available — from customer service all the way to the board. With Taso AI we can use information in a new way and follow the impact of our decisions more precisely and faster than before. The goal is to make better decisions, improve our services and build an even stronger Ässät community with customer experience first."

For Taso AI, the collaboration with Ässät is an important opening in sports and the event business.

"Ässät is a strong club with a long tradition and a committed community around it — and a lot of different business lines, from ticket sales to restaurants. Our AI does not replace human decision-making; it gives a better view of what is happening around you and what kind of impact the decisions you make have."

The first phase of the collaboration focuses on use cases that support Ässät's business, partnerships and customer experience.

More information about Taso AI: tasoasset.com